Are you a craft beer drinker in the eyes of Neilsen, those rating and profiling super-experts? The Baltimore Sun runs a blog "Kasper on Tap" that asked the same question. Apparently Neilsen has profiled the craft beer drinker, and now it's time to see if you fit the bill.
I'll start with myself.
1. Lives in a two-person household with a combined income over 75K.
Hmmm. Would a one-person household need an income of $37,500, in that case? I think we can round down for the lower cost of living in upstate New York, too. Check.
2. Is a Caucasian who lives in a cosmopolitan center.
Yes and Nooooooooo.
3. Is either a boomer or a millennial.
Sadly, I did not know what a "millennial" was, or if I was one. According to Wikipedia, I am. I don't have to like it, though.
4. Skews toward active leisure activities.
I love active leisure activities. Ping-Pong is active, and don't tell me otherwise.
5. Is a heavy Internet user.
Check.
6. Reads a lot of newspapers.
Not quite sure I understand the connection to drinking craft beer, but I'm not a profiling expert. And the answer is yes.
7. Listens to sports on the radio and watches the Golf Channel.
NO.
That gives me a score of 5.5 out of 7, making me a 79% craft beer drinker, according to Neilsen. How do you stack up?
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